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1. Get a Website You Can Control
We talk to a lot of business owners who already have websites and there’s one frequent complaint: they can’t edit or change their own website. They don’t have either the power, the skill, or the access...
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3. Keep Your Content Fresh
In 1995, the first ever web content management system was launched, giving non-technical business users the ability to update their websites by easily creating and editing content through their...
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4. Help Customers Easily Contact You
Having a website means your customers can find out about you and have their questions answered at any time of day or night. However, not every question can be answered on your website, and sometimes...
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5. Build a Following
Just as you’ve worked hard to build a customer base offline, you shouldn’t neglect the great opportunity you have to build an online following for your business. It’s a great way to generate repeat...
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6. Prompt Actions
Your website should not be static. It shouldn’t just sit there, passively letting web surfers absorb information and move on. Your website should do something for you and your business. Your website...
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7. Evaluate and Refine
The best thing about the internet is that it’s always changing and anything can be tracked. These are two very big bonuses when it comes to a website: it means you can figure out what’s working and...
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it’seeze launches free website health check to help businesses grow online in...
Web marketing experts it’seeze are transforming the way small UK businesses create and market their websites. To help small businesses navigate the complicated and fast-moving world of internet...
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‘About Us’ page: what to write
It’s not really ‘about us’: it’s ‘about them’ – your reader! Many websites have an ‘About Us’ page — but why? Do people feel they should have one just because everyone else does? Unfortunately yes, in...
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5 things that could make your website illegal
You own your website so you are responsible for what the world can and cannot see on it. Knowing what you can and can’t do on your website is essential to keep you on the right side of the law and...
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5 things that could ruin your website
Your professionally designed website has gone live, it looks great and everything is in working order, but as time goes by you need to make changes to keep it up to date. One of the great things about...
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